FORM |

Compatible collaborated with FORM, a visionary music, art, and ideas festival held in the eco-city of Arcosanti, Arizona. As co-founders of the festival, we spearheaded the development and execution of omnichannel marketing strategies that established FORM as a cultural phenomenon. From branding to social media and advertising, Compatible played a central role in shaping FORM’s identity and expanding its audience reach.

Crafting a Unique Festival Experience Through Strategic Marketing

Our partnership with FORM showcases our expertise in creating integrated marketing campaigns that resonate with diverse audiences. Key achievements include:

40M+ Total Impressions: Our comprehensive marketing efforts drove massive awareness for the festival across digital and traditional channels.
Expanding Community Engagement: Captured over 30k+ emails and built a loyal social following of 40k+ by leveraging engaging content and immersive storytelling.
Press Coverage and Visibility: Secured features in prestigious outlets like The New York Times, NPR, and Rolling Stone, highlighting FORM’s innovation in the festival space.

Results That Reflect FORM’s Impact and Legacy

FORM’s success is a testament to Compatible’s ability to merge creative vision with data-driven execution. Notable outcomes include:

Revenue Growth: Generated over $5M in sales revenue, solidifying FORM’s financial sustainability.
Cultural Impact: Positioned FORM as a trailblazer in the festival scene, fostering a vibrant community of music, art, and innovation.
ROI Excellence: Delivered up to 45x ROAS on paid social campaigns, maximizing the efficiency and reach of advertising investments.

At Compatible, we specialize in building transformative brand experiences, as demonstrated by our enduring partnership with FORM.