Intersect by AWS |

Amazon Web Services Presents: Intersect x Compatible Partnership

Compatible collaborated with Amazon Web Services to launch Intersect, a groundbreaking music, art, and tech festival. From creating a comprehensive go-to-market strategy to managing content, digital, and traditional marketing, Compatible played a pivotal role in establishing Intersect as a forward-thinking cultural event that blended innovation with entertainment

Executing a Visionary Festival Experience with Strategic Precision

Our work with Amazon Web Services Presents: Intersect achieved exceptional results by leveraging our expertise in festival marketing:

Go-To-Market Excellence: Delivered an omnichannel strategy covering advertising, social media, influencer engagement, and content production.
Audience Growth and Engagement: Built a 20k+ email list and grew a social following of 15k+ within months of launch.
Influencer and Media Collaboration: Launched a curated influencer program featuring over 75 influencers and secured coverage in major media outlets.

Results That Showcase the Power of Collaborative Creativity

The partnership with Intersect demonstrated Compatible’s ability to create impactful festival experiences. Notable outcomes include:

Impressive Reach: Drove over 350M estimated impressions, cementing Intersect’s presence in the music and tech spaces.
Ticket Sales Success: Sold over 15k tickets in just four months through targeted campaigns and compelling storytelling.
Cultural Resonance: Launched Intersect Magazine, featuring influential artists like Weyes Blood, Flying Lotus, and Beck, while celebrating the festival’s unique blend of tech and creativity.

At Compatible, we thrive on bringing ambitious visions to life, as exemplified by our partnership with Amazon Web Services Presents: Intersect.