TWITCH Presents: ABRACADABRA TV x Compatible Partnership

Compatible partnered with TWITCH Presents: ABRACADABRA TV to bring their innovative music and wellness streaming network to life. Our team led the marketing strategy, digital advertising, and content development to amplify ABRACADABRA TV’s unique brand, driving major growth across streaming and social channels. From Twitch broadcasts to curated social campaigns, we worked closely with ABRACADABRA TV founders to secure impactful media placements and connect the brand with global audiences​.

Driving Engagement and Growth through Omnichannel Strategies

Our partnership with TWITCH Presents: ABRACADABRA TV achieved significant milestones through strategic, multi-channel marketing initiatives. Highlights include:

  • 20M+ Twitch Views: Elevated ABRACADABRA TV’s digital presence with captivating, live-streamed events that engaged global audiences​.
  • 8M+ Social Media Impressions: Integrated social media and influencer marketing campaigns that increased brand visibility and audience engagement​.
  • Branded Show Launches: Successfully launched 10 weekly DJ residencies, building a loyal follower base and positioning ABRACADABRA TV as a leader in online wellness and music programming​.

The TWITCH Presents: ABRACADABRA TV project demonstrates our ability to fuse creative storytelling with performance marketing to deliver exceptional results. Our comprehensive approach led to:

  • Expanded Reach and Community Building: Grew the Twitch follower base by 60k and Instagram following by 20k, fostering an engaged digital community​.
  • Notable Industry Recognition: Gained coverage in major publications like Rolling Stone, NPR, and Fast Company, establishing ABRACADABRA TV as a prominent force in music and wellness streaming​.

At Compatible, we build partnerships that fuel growth and create lasting connections with audiences, as shown by our ongoing success with ABRACADABRA TV.